WHAT’S YOUR TOURISM SLOGAN?

Let’s talk:   The folks from Family Break Finder, a UK travel service, have put together a map of every country’s tourism slogan (go here to see the entire slogan list in alphabetical order by country). To me this is totally fascinating from both a travel perspective and international communications perspective. How does a country see…

ON THE INFLUENCE OF TRAVEL BLOGS: A CASE STUDY IN SELF

Do travel blogs actually influence travel decisions and drive income to destinations and services? There are many ways in which travel blogs are monetized: website advertising, affiliate sales, sponsored content, press trips and external travel writing or photography engagements among them. To be hired, a blogger has to prove their worth, which usually comes down to…

TRAVEL DREAMING

This is not a post about my “Bucket List.” Oh how I hate the use of this term by travel bloggers*. You guys do know what it means, right? Things to do before you “kick the bucket.” Before YOU DIE. Which, barring a tragic accident, is about half a century away for most of you.…